Lyniate Chief Marketing Officer Michelle Blackmer talks data evolution and trends with host Sandy Vance from the show floor at the inaugural ViVE Event. Whether you are in a growing healthcare provider organization or a technology start up - you depend on clean patient data. Michelle talks about how Lyniate partners with organizations to make sure you have the infrastructure you need.  

Michelle is responsible for defining the go-to-market strategy and leading the marketing team. Her passion for empowering health innovators with complete connected data shapes the go-to-market messaging and helps grow mindshare. With 25 years of healthcare data management experience, Michelle thrives at the intersection of marketing, sales, product, and customers. Her curiosity and collaborative approach make Michelle a natural convener and trust builder — ensuring the voice of customer is heard. Prior to Lyniate, Michelle lead healthcare marketing at Verato, Initiate Systems/IBM, Informatica, and CareEvolution. Michelle lives in the great Pacific Northwest.