Patients who don't fill their prescriptions because of high costs create a rift in care, which leads to decreased efficiency and effectiveness of treatment. So, what can be done to lower the cost of generic medications for individuals and their families?

Gina Guinasso is the Executive Director of Civica Rx and CivicaScript. Civica Rx is a non-profit generic drug company founded by hospitals and health systems, while CivicaScriptis a subsidiary focused on creating a transparent and fair market for generic medications. Gina leads the strategic direction of CivicaScript, ensuring the company achieves its mission to disrupt the market and provide access to affordable medications for patients.

On this episode of Live at ViVE, Gina joins hosts Dr. Jessica Shepherd and Dr. Gautam Gulati to discuss the mission and work of CivicaScript, a non-profit manufacturer and distributor of generic drugs.

She walks us through the high prices of generic drugs and patients' issues in accessing affordable medication. She highlights the importance of physician awareness and involvement in directing patients to the right drugs and providers.

Listen in as Gina shares how CivicaScript is disrupting the current healthcare system by partnering with hospitals, health plans, and pharmacy benefit managers to manufacture and distribute essential generic drugs at transparent and fair prices.

Topics Covered

• Discover how CivicaScript is disrupting the pharmaceutical industry to provide affordable medications to patients
• The unique approach that CivicaScript is taking to combat the high cost of generics
• How CivicaScript partners with hospitals, payers, and pharmacies to lower drug prices for patients
• Hear how CivicaScript selects the right generic products (overpriced, lacking competition)
• Understand how CivicaScript's transparency has shocked the pharmaceutical industry, leading to push back from entities that have been over-profiting on the backs of sick people
• Gina shares the future of CivicaScript and how it plans to partner with healthcare providers to amplify its impact

Connect with Gina Guinasso

Gina on LinkedIn 

Connect with Dr. Jessica Shepherd & Dr. Gautam Gulati 

Dr. Shepherd on LinkedIn

Dr. Shepherd on Twitter

Dr. Gulati on Twitter 

Dr. Gulati on LinkedIn 

Resources

Civica Rx 

CivicaScript

ViVE